Recently, we heard that Sony Pictures Television is joining hands with Crackle to make their ‘Sony Crackle” (a free-online streaming television) into “Sony Crackle Plus” whose domain name ‘sonycrackleplus.com’ is owned by someone else. The majority owner “Chicken soup for Soul entertainment” said that they don’t seem to find any problem with this, as Crackle-Plus brand service is going to launch under a different name, which is yet to be confirmed.

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The Variety was first to report that Sony Picture Entertainment has formed Crackle Plus by merging with JV and CSS entertainments. This deal was to close in April or May 2019. CSS entertainment was to be the holder of the majority of shares. They said that the company would thrive under their guidance and they believe to overachieve the profits of $27.8 million of the year 2018.

In an interview given to Variety, CSS entertainment stated, “While Crackle Plus is the name of the joint venture and an associated ad network. It was never intended to be a consumer-facing domain name. The ownership of crackleplus.com is a non-issue.”

The domain name “crackleplus.com” is registered under a Pakistani boy’s name, who is demanding $10,000 to give up his rights on the site.

The Pakistani boy named, ‘Muhammad Abdullah’ got the domain name “crackle plus.com’ register under his name in October 2017. He said that he has purchased this site from “to start entertainment website.” The site page owner is offering to sell the domain name for “10,000 USD and grant them the Sony-Crackle Plus logo. Such demand shows that the owner is aware of the necessity of Sony Crackle-plus. If they are interested to launch this web page, they would have to purchase it from him at the quoted price. He has also made up Instagram and Twitter account with the name of “Crackle –Plus”.

On the approach of Domain Agents sent by Sony he exclaimed, “But I don’t want to sell it at a lower price” and “That’s why I ended the deal.” He is the owner of a few websites and an ‘SEO expert’ who works for ‘Ikonic Solution’, an Islamabad-based web designing and development company.

We believe the Sony-Crackle Plus name has been inspired from HULU plus. As when HULU started its service of VOD products, it was called ‘Hulu Plus’. Since Crackle is also launching its Crackle-Plus new website with its VOD products. CSS entertainment will probably run Crackle as a VOD service, working along with its advertisement support platforms such as Popcornflix.

It hasn’t been disclosed the amount of money and time CSS entertainment will invest in Sony Picture and entertainment to make it a success, but if certain reports are to believe then, it can be observed that they will upload only licensed data on the site along with the Sony Crackle originals such as “the Oath”, “SuperMansion”. These are the retained series of Sony Picture Entertainment.

The CSS Entertainment has also retained rights on a few of their original series such as “Hidden HEROS”, “Going from Broke” and more. These will be premiered on their own network. CSS entertainment expects to run crackle by gaining maximum control over Crackle and offering lesser control to Sony Crackle.

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